Digital marketing is the promotion of products, services, or brands using the internet, mobile devices, social media, search engines, and other digital channels. It enables targeted advertising, real-time campaign performance measurement, and direct engagement with consumers. It includes methods like SEO, social media, email, and PPC advertising.

Digital marketing is the use of digital channels to market products to boost brand awareness, drive traffic, and hit marketing goals. Digital marketing promotes brands and connects them to potential customers via the internet. Unlike traditional marketing—which is static and often referred to as “one-way” communication—digital marketing is an ever-changing, dynamic process. Stated otherwise, customers cannot interact with business through a billboard or print ad, whereas digital marketing provides an avenue for two-way communication between a business and its actual or prospective customers.